Horizontal & Vertical Videos Vertical Techniques : A vertically-oriented or portrait-mode video is the one that is taller than wider. It takes up the entire screen on the phone, focusing the user’s full attention on the played video. Not to mention that smartphones design forces you to hold them vertically. Mobile owners hold their phones upright 94% of the time, and they want to consume content without having to rotate their phones 90 degrees. Horizontal Techniques : The main reason for making horizontal videos is the horizontal alignment of our eyes . The horizontal format is much higher than the vertical when showing most things in everyday life. For example, a scene involving more than one person, or one that includes dynamics and movement, is never vertical. They are also not as effective as in the horizontal video.